What is Google My Business and how does it work?
Unless you’ve been living under a rock, you’re probably familiar with Google, the largest online database. But, you may not be as familiar with Google’s business features like Google My Business. Google My Business is a feature that allows people to search for and connect with businesses through Google Maps and Google’s search engine. If the beginning of 2020has shown us anything, it has cemented the fact that we are living in a digital age. Now, more than ever, if you’re looking to expand your business and create a more substantial customer base, it’s vital for your business to have a robust online presence.A website and social media are only a fraction of what companies should be doing to stay competitive in today’s market. Google My Business is another essential way to connect with your target customers.
How does Google My Business Work?
Google My Business allows you to create a business listing on Google. As the business owner, you can manage the information people see when searching for your business, products, or services.
With GMB, your business profile will show up in Google Search results and Google Map results.
Your business’ vital information, like business hours, website, location, services, and reviews will show up next to the website search results or on the map, as indicated in the examples below.
Google My Business allows you to create a business listing on Google. As the business owner, you can manage the information people see when searching for your business, products, or services.
With GMB, your business profile will show up in Google Search results and Google Map results.
Your business’ vital information, like business hours, website, location, services, and reviews will show up next to the website search results or on the map, as indicated in the examples below.
Google My Business allows business owners to get their crucial business information in front of the billions of people already searching for services on Google. Each month, over 5 billion people are using Google to search for restaurants, 3 billion searches for hotels, and 1 billion for clothing stores. Google is also the go-to place for online searches – roughly 80 percent of all searches happen on Google. That’s a lot of eyes you can reach when you create a business listing on Google.
What are the benefits to Google My Business?
There are many benefits to creating a GMB profile. Your Google business profile can help your business add credibility before the person even has to click away from Google. Wouldn’t it be great if someone could make the decision to visit your business just because you had a strong GMB profile?
Reach and engage with your target market
When your business is listed with Google, it is part of the world’s largest online database, helping you reach and engage with your target market. If you are a restaurant and someone is traveling through your city, they may Google “restaurants near me.” This is likely a customer who is ready to engage and make a purchase. When your GMB profile offers updated information, specials, and photos, you’re more likely to engage with that hungry traveler.
Earn trust with customers
One of the greatest features of GMB is that you can gain trust with your customers while still on Google. Having good online reviews – especially Google reviews – can affect your business. A survey found that 93 percent of consumers read reviews before making a shopping decision.
Increase traffic and sales
The majority of people who use Google don’t go past the first page of search results. This means your target market relies on Google’s first page to find the products and services it needs. Creating a GMB account can help you get in front of those people and rank higher in Google Searches.
Share more about your business
GMB goes beyond just the business basics. Business owners can add photos of their business, share promotions or stories, list services, and more. An active GMB page can help keep customers up-to-date on what’s going on with your business. It ensures you can provide the necessary information customers need to visit your site or store, contact your company, or make a purchase.
Get help with Google My Business
Just like everything with digital marketing, it can be overwhelming. There’s a lot of content to oversee, which is why Screen Time Indoor Billboards offers services to help set up and manage your Google My Business page. We want to help you grow and bring your business to the forefront of your community. Reach out to us today and let us help relieve the stress of digital marketing.